Where Does Coaching End and Activism Begin?

Coaching, Advocacy, and the Line We Walk
As the world grows more polarized, many coaches find themselves asking: Can I support change and still be a coach? The answer isn’t simple—it is meant to be thought provoking. Advocacy and activism - are they the same? And what is the key to staying ethical, coach-like, and effective?

The ICF Code of Ethics invites us to reflect on our values, examine our biases, and coach with presence—not persuasion. This doesn't mean we abandon our personal convictions. Rather, we learn how to hold them alongside the client’s agenda.

A coach passionate about gender equity, for example, might support a leader in exploring their leadership values and decision-making—without pushing an agenda. The client leads the way. The coach holds the mirror.

This becomes especially important when coaches are publicly active on social media or in protests. The guidance here is: be clear. Let your public-facing views reflect your personal identity—not your coaching stance.

Tips for Navigating the Line:

• Clarify when you’re speaking as a private citizen, not a coach.
• Avoid directing clients toward specific political actions unless they express interest.
• When in doubt, return to presence, reflection, and partnership.

"Advocacy doesn’t end the coaching relationship—it begins with honoring it."

This week, ask yourself: What parts of my advocacy serve my coaching? And what parts need to stay outside the client relationship? 

Integrity begins with clarity and that’s the objective of our upcoming webinar. We welcome your thoughts on this important topic!
The Role of Advocacy in Coaching
ICF Ethics, Values and DEI in an Uncertain and Polarized World
📅 May 13^th at 2pmET
Register Here